Summer is quickly drawing to a close, and with the cold weather comes the sound of classroom bells, the slamming of lockers, and the excitement (with a touch of dread) as the new school year begins. While the experience differs for students across the country, one thing appears to be the same: the number of sprayground Backpacks roaming the hall. With its trademark Shark Mouth, Sprayground has blended practicality with fashion, creating a certified cool brand that remains in high demand. And it can be seen in the brand’s pop-up store in Times Square. Founder and Creative Director of Sprayground David Ben David says hollywoodlife especially.
“We just celebrated our 12th anniversary, so it felt right to open our biggest pop-up shop here,” says Ben David of NYC Pop-Ups. Located at 200 West 42nd Street in Times Square, the pop-up shop runs until September 5, culminating in a runway show during New York Fashion Week on September 8. Until then, fans can head here to browse the latest collection and check out the giant cherry-red T-Rex model with a belly full of backpacks. “We have worked very hard to give our fans the most exciting experience they have ever had with this store,” explains Ben David HollywoodLife. “Spray has been known to break ground boundaries, so we knew we had to create something special we’d never done before, and that’s what the new pop-up is for.”
David Ben David – no stranger to music – Knows that his brand goes hand in hand with street culture and pop culture. In an exclusive interview, he shares why the brand is upping its game with more online game collabs, what the next decade has in store for Sprayground — and that he offers an exclusive playlist of songs that will make any student new. Should help get you ready for the school year.
HollywoodLife: Who came up with the idea for a bright red Tyrannosaurus skeleton filled with sprayground bags? And is it going to your foyer when the shop closes?
David Ben David: With this pop-up, we want to walk fans through the past, present, and future, and what better way to represent the past than with an iconic T-Rex structure? Kids and adults both love it! After the pop-up, we’re teletransporting Tyrannosaurus back to the Jurassic era, AKA, in My Garden.
The pop-up experience is reminiscent of the new Back to School collection. What was the vision behind this new collection?
This new collection is just pure artistic madness in the most creative and honest way; Each bag has its own story that makes it unique. We’ve added never-before-seen designs, new patterns, monograms, and re-imagined styles that are overloaded with our swag; And the fans are loving it!
What would you say is the current taste of the current generation? What would you say is GenZ the opposite of older Millennials? what is In What else outIf you can say
We’ve also seen a rise in gaming collabs, and what’s not to be missed this year is our call of duty Capsule Collection. We got duffles, backpacks, cross bodies, bears and even a gaming chair! The gaming world just keeps on growing and growing. We have also cooperated very well with fortnite, League of LegendsAnd Street Fighter this year; They have been a huge success for us, and fans keep asking for more.
I see GenZ and Millennials collecting our designs, and that’s the magic of Sprayground. We create designs for everyone, whatever your personal style, we have something that will help you express yourself.
Sprayground has begun its second decade. The brand has become synonymous with backpacks and has since expanded into luggage and bags. Where do you see the sprayground going next? Do you see it growing further or refining itself so it stays on the cutting edge of backpack/luggage fashion?
Thank You! It has been an amazing journey, and I could not have felt more blessed. We have so many cool surprises on their way, we don’t plan on stopping! We are currently working on footwear. Fans are asking for shoes that match their backpack – that’s in handy! We want to do something in outer space too, so stay tuned for surprises!