Oreo, Tate’s Bake Shop and Toll House crowd in pumpkin offerings

The pumpkin spice epidemic is upon us—and it’s not even September 22.

A few weeks before the first day of autumn, several food brands have announced new offerings based on the seasonal flavor profile beloved by some, and infamous by others.

Researchers at Johns Hopkins University point to the smell of pumpkin spice — with notes of cinnamon, nutmeg and ginger — as the reason why people love it so much. According to information Released in 2021, the fragrance reportedly conjures up deep-rooted comforting memories of the late-year season.

In contrast, the taste of ubiquitous degradation time has its detractors. on social media platforms”i hate pumpkin spice“Groups have strong followers, and are even sold on e-commerce sites such as merchandise Etsy, Poshmark And Amazon underscores the disdain.

Love it or hate it, pumpkin spice is big business.

2018 data Nielsen and Forbes Scheduled sales for pumpkin spice products exceeded $600 million, an exponential increase of $500 million from three years ago.

And food brands are beginning the action in 2022.

After a five-year hiatus, Oreo is bringing back its Pumpkin Spice Sandwich Cookies on August 15th.

The brand, described on its website about the certified kosher offering, officially announced Wednesday, “These limited edition Oreo cookies feature two golden wafer cookies filled with a rich pumpkin spice flavored crme, which makes them extremely stingy.” Doable and delicious.”

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Also this week, Tate’s Bake Shop introduced Pumpkin Spice Cookies as a new seasonal, limited-edition flavor that includes creamy white chocolate chips.

“Consumer enthusiasm for the pumpkin spice shows no signs of slowing down, and Tate’s Bake Shop is starting our crispy cookie twist on this classic fall trend,” Lauren Sella, marketing head of the Southampton, NY-based company, said in a statement. Excited to do.” That they are committed to meet the emerging interests of their customers.

Certified kosher, Tate’s Pumpkin Spice Cookies are available this month with a suggested retail price of $5.99 for a seven-ounce bag.

For customers who prefer to bake their own pumpkin spice cookies, Nestlé Toll House began selling its Pumpkin Spice Cookie Dough (featuring Premier White Morsels) with its M&M’s Ghoul Mix Sugar Cookie Dough Is.

Available in 14-ounce packages, both seasonal cookie doughs have a suggested price of $3.49.

And before Starbucks — which is credited with mainstreaming the pumpkin spice craze with its most popular seasonal caffeinated concoction — starts rolling out its fall menu offerings, Coffee Mate Pumpkin Spice Flavored Creamer lasts two weeks. Within is popping up at retailers across the country.

In keeping with the idea that “the coffee shop doesn’t need to be to enjoy your favorite fall flavors,” the self-described No. 1 creamer also comes in a zero sugar version and retails at or around $4.39 for 32 fl. Ounce.

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