Johnson & Johnson will discontinue talc-based baby powder in 2023

Johnson & Johnson has announced that the company will no longer sell talc-containing baby powders worldwide until the end of next year. The company did the same in the US and Canada when thousands of lawsuits claimed it caused cancer.

The talc will be replaced with cornstarch, the company confirmed.

J&J has faced trial over allegations its talcum powder caused users to develop ovarian cancer using the product for feminine hygiene, or mesothelioma, a cancer that attacks the lungs and other organs.

J&J argues, along with the overwhelming majority of medical research on talc, that talc baby powder is safe and does not cause cancer.

However, demand for the company’s baby powder has declined, and J&J has since phased out the talc-based product in much of North America two years ago.

A company spokesperson said the company decided to do so because of a decline in demand due to “misleading talc litigation advertising that caused global confusion and unfounded concern” about product safety.

J&J said the change will simplify its product selection and meet evolving global trends.

Last October, the company announced that it had created a separate subsidiary to manage talc litigation claims.

J&J has funded a subsidiary named LTL Management, and established a $2 billion trust to pay claims determined by the bankruptcy court.

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