It may be primary day in Wisconsin, but Democrats aiming to defend their majority in the Senate are jumping into the general election field.
They’re bringing a new TV and digital advertising On Tuesday, the final votes are being cast for two-time Republican Sen. Ron Johnson before attacking him. expected general election opponentLt. Sarkar Mandela Barnes.
advertisement, Provided to NBC News, Wisconsin is the first in a general election funded by the Democratic Senate Campaign Committee, which has already reserved $3 million in the fall race. But it’s a mere drop in the bucket compared to what’s expected to be spent fighting Wisconsin’s Senate seat in a year, when the balance of the chamber is at stake.
The out-of-gate attacks offer a glimpse of the strategy Democrats are employing in their attempt to derail Johnson’s search for a third term. In them, Democrats attempt to portray Johnson as an out-of-touch politician who has spent so much time in Washington giving tax breaks to his donors and himself.
In TV In the ad, a narrator takes the tone of a salesman selling merchandise as he accuses Johnson of helping his donors profit from the tax bill.
“Tired of Washington politicians not working for you? We have a solution—with three easy $1 million payouts, Ron Johnson will do the job for you! Just ask these billionaires!” The narrator says. “He donated a fortune to Johnson and they gave him a $215 million dollar tax break. That’s right, $215 million. Johnson took the tax break for himself too. Don’t miss this opportunity, call now.”
Tax break is a reference A ProPublica investigation in 2021 The report said Johnson had voted yes on the 2017 Republican tax break bill, as long as more liberal deductions were allowed for business owners. The move, citing the tax records of some of Johnson’s donors, said the move has saved billionaire donors tens of millions of dollars — and in some cases, much more.
Earlier this year, Johnson clearly told the supporters That his business, a plastics venture, he founded in Oshkosh, Wisc. and their donors are likely to benefit from the bill, but, he said, so did 90 percent of businesses.
That’s just a taste of what’s to come in the contest, with even Republicans hoping to launch a campaign of negative hits on Barnes. Republicans insist that Barnes, despite his statewide name recognition and grassroots following, is the most vulnerable to Democrats to emerge from the primary field, arguing that he is easy to paint as very generous Battlefield for Wisconsin.
Barnes’s path was unexpectedly cleared two weeks earlier, when three of his opponents were kicked out of the race in a week, including Milwaukee Bucks executive Alex Larry, who has been the biggest threat to Barnes in both campaign spending and Presented. Election.
last month, NBC News reported that Lasry Improved campaign ads worth $600,000 that he had already bought before promoting himself and turned them into anti-Johnson ads instead of taking them down.